Coromandel Summertimes Magazine 2014-15
Escape to New Zealand's iconic summer holiday destination through the pages of the official Coromandel Summertimes Magazine. Take a drive on the Thames Coast in an Aston Martin, visit an earth house, learn how surfboards get made, check out cool summer events and more!
Look for the "Click to read" button on this page to read the magazine online.
Printed copies will be available for $5 from outlets around the Coromandel. Show our area offices that you're a ratepayer and you can pick up a copy from our area offices free of charge.
Click To Read
A message from the publishing team:
This publication was produced in-house by our Communications team over 12 weeks, with help from volunteers who submitted stories and photos. Of course, our team did this in and around their normal work, and managed to convince others to pitch in with them or lend them all manner of things from fashion and accessories for the photo shoots, to cameras and more.
We used to produce a number of smaller quarterly magazines and inserts that were mailed with the rates bills, but we stopped doing most of those and used the money to do something with more impact and that would last longer and our summer magazine was born!
The total cost to make this magazine was $35,000, funded from our allocated Communications and Economic Development budget. Breaking that down the cost is roughly $3 per absentee ratepayer.
Graphic Design $9,000
We used a local graphic designer based in Whangamata.
Print $26,000 (17,000 copies)
13,000 were wrapped and mailed to our absentee ratepayers. We had to manually go through our rates database, so please excuse us if you got more than one copy in the mail. This will be down to human error. if you did get posted extras please pass one on to the others on your property title.
1500 were sent to hospitality/accommodation providers through Jason's.
A further 2500 copies have been distributed out to our Council offices, libraries, i-sites and information centres. If someone can show they are a local ratepayer they can grab a copy free of charge. Otherwise it is a $5 purchase.
Total cost $45,000
This has been offset by $6,500 advertising. We are also selling the magazine for $5 a copy at our libraries, i-sites, information centres, council offices and selected retail outlets (petrol stations).
Is it worth it? Absolutely! Just to give you an example - if we were to do any messaging/advertising (to encourage people to come to the Coromandel) in a publication the NZ Herald we'd be looking at just $8,000 for a quarter page ad. Summertimes will be around and relevant from November through to Easter next year so we are getting more value for money and targeting our specific audiences. Also, $3 per non-resident ratepayer is a pretty cost-effective way to say thank you to those have invested in the Coromandel.
We hope you enjoy reading the magazine and that it may provide you with more reasons to come and stay for longer.