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Proposed Advertising and Signs Bylaw - Have Your Say

18 May 2017

Public consultation on our Council's proposed Advertising and Signs Bylaw opens today and runs until 19 June.

Advertising and signs bylaw page banner

Our previous bylaw controlling advertising was revoked in 2014 while the District Plan was being reviewed. Now that a new District Plan has been adopted, we have drafted this bylaw to ensure that advertising signs do not present a hazard, obstruction or danger to public safety.

The proposed bylaw would help our Council regulate advertising and signs by nature of their placement, size, content, and type in different zones of our district.

The content of signs can't breach the Human Rights Act by being discriminatory or advocating discrimination and they can't incite or counsel anyone to commit an offence.

The proposed bylaw recognises the need to advertise businesses and promote commerce, activities and events and balances this with the need to ensure such signs do not pose a hazard.

The bylaw applies to all publicly visible signs, regardless of purpose.

The bylaw does not apply to state highway road reserves. The NZ Transport Agency has its own bylaw to cover these areas.

The bylaw clearly states that signs, posters or other advertising devices cannot be placed on any Council-controlled property without the written approval of Council.

There are requirements around signs being secured and braced so they won't cause an obstruction or put anyone at risk - by being too low over a footpath, for example - and placed so that they won't obscure the line of sight around any corners, bends or intersections.

Signs also must not be placed so that they resemble or could be mistaken for a traffic sign. Any signs directed at people driving must also be able to be read safely by drivers going the legal speed limit on that road.

The owner, occupier and manager of any premises on which signs are publicly visible signs are displayed are responsible for complying with the bylaw.

The schedules to the bylaw state the maximum size, height and ground clearance of different types of signs for different zones of our district. For example, in the commercial zones, flat wall-mounted signs can be three metres in height and up to two metres in width and one per 30 metres of road frontage is permitted.

These types of regulations take into consideration the cumulative effect of signs in areas where clusters of them could prove distracting to drivers.

Make a submission on the proposed bylaw

To read the proposed bylaw and make a submission online go to our web page, where you will find a link to our online consultation portal. We encourage you to use this portal as it minimises administrative costs to our Council and also allows you to save your draft submission for further editing before you submit it. Or, click on the "Read and Submit" button on the top right-hand side of this page.

You can also:

  • Send us an email at
  • Fax us on (07) 868 0234
  • Complete a submission form and post it to us at Thames-Coromandel District Council, Private Bag, Thames 3540 or drop it into the area offices in Thames, Coromandel Town, Whitianga or Whangamata.

Please tell us if you would like to attend a hearing to speak to our Council in support of your submission and include a phone number and email address so we can contact you to arrange a time for your presentation. Hearings will be held in July.

If you have any questions about the proposed bylaw or about how to make a submission, please call us on 07 868 0200 or email

What's next?

In August, our Council will consider all the submissions received and decide on any amendments to the proposed bylaw as a result. All submitters will be notified of Council's decision. The final bylaw is scheduled for adoption in September.