Coromandel Arts and Creative Industries Strategy

An over-arching Arts Strategy sets our aspirations for the arts sector and will help us not only support the arts already established in the Coromandel, but help us to lure and nurture new and upcoming artists to our district.

For the Strategy to be effective, it needed to have involvement from the community, and in particular, the Arts Community.

The Arts Community may include:

  • toi Maori - traditional and contemporary Maori Arts
  • performing arts - music, dance, theatre, kapahaka, waiata
  • visual arts - painting, sculpture, ta moko
  • craft arts - spinning and weaving, wood turning, pottery, rarenga, tukutuku
  • literary and language arts - writing, poetry, oratory, whaikorero
  • media arts - photography, film making
  • creative industries - fashion, design, textiles, music, film
  • other activities with a component of creative expression - martial arts etc.

Our aim

A strategy that sets our aspirations for the arts sector, in the form of a vision and a strategic direction. (What we want to achieve, why it is important and what outcomes will help us know that we have achieved it).

Consistency and stability is achieved through setting a vision, principals and general strategic directions, whilst flexibility is maintained by enabling new initiatives to develop and be considered over time.

How we got there

The first step was was getting the Arts community together to workshop how the Arts can benefit from a Strategy; how we can best go about developing one that suits everyone's needs.

The draft strategy went to the Community Boards for endorsement and then to Council for formal adoption.

The next step

The next step in the strategy was forming of the Coromandel Arts and Creative Industries Advisory Board. 

The Advisory Board is responsible for advancing the new Coromandel Arts and Creative Industries Strategy, which our Council adopted at the end of June 2016.

Key roles of the board include supporting the priorities from action plans between tangata whenua, arts communities and community boards, and leveraging funding from local, regional and national sources.

The Advisory Board are also responsible for distributing funding from Creative New Zealand under the Creative Communities Scheme.  

Advisory Board roles are voluntary and any expenses incurred in attending meetings will not be covered by the council.

The Advisory Board sets its own priorities and rules of operation, while complying with any funders' rules. 

If you have any queries, please do not hesitate to get in contact with Debra Bromley at